"Axe Day&Night. One is suitable for general audiences. The other one is not."
A message send after 9 pm reveals the missing parts, not sutable for the general audiences
"Axe Day&Night. One is suitable for general audiences. The other one is not."
A poster modified with a light panel shows the unsutable for the general audiences parts during the night
"Rexona Women Naturals"
"Protection + Incredible Fragrances. New Rexona Women Fragrance Collection"
Outdoor advertising, inviting women attracted to the fragrance expelled by the poster to remove a sample and keep it - slips of paper replaced weekly
Smelling the creativity 10x to Lowe Ginkgo, Uruguay
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