04 November 2009

Can you notice the creativity?

„Invisible“ landmine-stickers on the floor, which stuck to peoples' feet, with picture of a landmine on the bottom side, saying : "In many other countries you would not be mutilated! Help the victims of landmines!"

Hats off to Leo Burnett, Frankfurt, Germany

19 October 2009

Seraphina's dress

And so she entered into the store. She has been waiting to find it and be able to get in for such a long time. Her excitement was obvious. Every piece in the store was new, all the clothes were fashionable and interesting. She started looking around, hoping to finally find her dream dress. In the begging she couldn’t find anything. The models were nice, but nothing extraordinary. Until she reached the sixth floor. She saw it and she immediately knew. It was perfect, just the way she had always imagined it – beautiful, stylish, made from the perfect high-quality material.
She went straight to it. She touched it and a slight smile went through her face. She had deserved it. For such a long time she had been looking for a suitable, nice dress that would fit her high standards, without being too overwhelming. She wanted it and needed it to suit all occasions – from the casual everyday life up to the posh events she was attending. It wasn’t an easy task for one dress to fulfill. This explained her huge excitement.
She was just grabbing it, when she saw it. The name tag was hanging from it as a dead sentence. Seraphina…So it was reserved. Or even worse – it was custom made for another girl. Her dream dress was already taken.
The store consultant came. She asked whether she could at least try it on. “But, it is already taken. Even if you try it on and it fits you well, you wouldn’t be able to take it home. Are you sure about it? Why don’t you simply look for another one. We offer such a variety of clothing.”
But she insisted. After all it was her dream dress – she was obliged at least to try it on – even it was just for a brief moment. Even if she had to live afterwards with the thought that it belonged to someone else. Even when she realized, it would be much more difficult to go ahead and search for another dress, knowing that some other girl is wearing hers in the very same moment.
The store consultant finally got convinced by her insistence – she was determined at least to try it on once. She let her take it to the dressing rooms.
And so she took it slowly off the hanger. She started putting it on with no hurry, because she wanted to sense the touch of it, to remember the smell of it and how it felt to have it on her skin, all over her. She looked herself into the mirror. And felt in love with it, as it was perfect. She would never forget it – the moment of true ecstasy, when she was staying with her dream dress, perfectly fitting her, all alone in the privacy of the dressing room. It felt like her dress, for a moment she was convinced there was no other way, but to be hers and hers only. There was no time, there was no space, no Seraphina…Only her and her dream dress, that she had wished for so desperately.
The voice of the consultant took her out of her delirium. It was time to go. The store was closing. She knew from the begging it would never be her dress. And she tried it on with the clear awareness she would have to leave it behind.
She went out, letting the sliding doors of the closing store to separate them forever. She went home, with the only wish to stop thinking of it and to be able not to compare every other piece of clothing she would find on her way with it. But it was inevitable. And she knew it. There was some time to pass before she could forget the touch of the silk on her skin, before she could find another model so perfectly fitting her and her expectations. But she had no other choice, as the dressed belonged to someone else.
“I can’t understand women like her”, the consultant said to one of her colleagues, after they closed the store. “They seem to like a certain dress so much, but it has always made me think – Do they actually like the dress that much or is it just the fact, it’s someone else’s that makes them want it so badly?”

26 September 2009

The Princess and the Witch of Time and Distance

Once upon a time there was a very curious princess that lived in a land far, far away. The princess had all she needed in her magic castle. Everything in her life was beautiful, luxurious and always at her disposal. The princess was living a happy and pleasant life. But as curious as she was, she started feeling really bored. So one day, she decided to make a journey to another kingdom. She packed some of her most important possessions and went off to her exciting trip.

The way to other kingdom was long and tiresome, but the princess was determined to find the adventure she was seeking.

On the first day she arrived in a little village. On the central square there was a huge crowd. The princess went closer to see what all the people were looking at. In the middle of the crowd she saw a huge beautiful fire, lighted by a man nearby. The princess remained fascinated by the passion of the fire, its warmth on her cheeks and the feeling of security she sensed.

- Who is this man? – the princess asked one older woman next to her.
- This is the Lord of the Fire – the woman responded – He is the most respected man in the village, as he gives light and heat to all of us.

The princess felt a strong need to go and greet him. She made her way to the man and its huge fire and introduced herself. She explained to the Lord of the Fire the idea of her journey and also expressed her admiration of his work.

- I haven’t felt such passionate warmth in a really long time – she said to him.

As a sign of a good will, he decided to give her a special present.

- This is a glass vessel with little of my fire – he explained – I am giving it to you as a special gift, so you could always feel the passionate heat and the security of the fire.
- Thank you, Lord of the Fire – the princess said – I would never forget you and your fire and I would always carry your present with me to keep me warm and safe in time of need.

The princess continued her way through the village. On one of the streets she saw a Street Musician with a guitar. He was playing a beautiful, strange song. The princess was immediately fascinated by the cheerful, unfamiliar melody. She felt huge inspiration and so she started laughing and dancing around him at the rhythm of the music.

- Oh you, Street Musician, your music is so magical. I haven’t felt so alive in a really long time - the princess said.
- Then I would give you this music box as a present – responded the Street Musician – with its help you would be able to have fun and inspiration every time when you open the box.
- Thank you, very much! I would never forget you and your inspirational music – the princess said, taking the box out of his the hands.

She continued her journey and soon saw a big blue river. In the river there was a Fisherman, busy with his work. The princess went closer to the Fisherman as she felt really fascinated by his fishing skills. He was managing to take so much fish out of the river in such a short time.

- Your work seems really hard - the princess said to the Fisherman – I wish I also had your skills and was also able to take so much fish out of the river!
- Then I will show you how to angle and will give you this magical fishing rod, so you would be able to angle fish on your own.
- You are so kind, Fisherman! I am so grateful for your lesson and your fishing rod! I would never forget you and the fishes you take from the river!

The princess felt so happy about the people she had met and the presents she had received. Now she had with her the warmth of the passionate fire, locked in the glass vessel, the inspiration of the artistic cheerful melody, brought by the music box and the fishing rod that gave her the opportunity to angle fishes every time she wanted.

The princess decided it is time to go back home. On her way back she saw an old woman. She was barely walking and seemed to be in huge pain. The princess felt bad for the poor old woman.

- Who are you, old woman, and what are you doing here? – the princess asked with mercy in her voice.
- I am the Lady of Time and Distance – answered the old woman – I travel homeless around the world, as I am not allowed to settle down at one place.
- But this sounds awful! I cannot imagine a worst destiny then yours – said thoroughly moved the princess – Could I at least help you in some way?
- Thank you, my child! I am really cold and hungry, so I would be grateful if you could give me something warm and something to eat.

The princess took out her presents and offered the glass vessel with the warm fire and the fishing rod to the old woman.

- Take this, Lady of Time and Distance. These two objects will give you warmth and food.
- And what is this, my child? – asked the old woman.
- This is a music box – answered the princess – Would you like to listen to some cheerful music?
- Yes, my child, thank you very much. I would love to listen to some music – the old lady answered.

She took all the magic objects from the hands of the princess. In this very moment the old lady transformed herself into a young beautiful tall woman. She started laughing cruelly.

- How could you be so stupid, you little princess! You gave me your most valuable possessions and you thought that I would give them back to you?! You would never see them again!

The cruel woman suddenly disappeared, surrounded by a green smoke.
One man was walking on the same road, so he became a witness of the theft. He came closer to the princess to try to console her. But the princess wasn’t miserable. She smiled kindly at the face of the man.

- But how could you be calm and not upset. The evil Witch of Time and Distance just stole the most valuable things you owned – expressed the man his surprise.
- You are wrong, kind man. The Witch took the objects that I owned, but they are not the most valuable things that I posses. I will always feel the passionate warmth from the fire on my face, I would always get inspired by the artistic cheerful music, as I know the melody by heart and I would never forget the Fisherman’s lessons and the skills he taught me. The Witch of Time and Distance didn’t steal anything from me, as I will always bring the Lord of the Fire, the Street Musician and the Fisherman with me safe in my heart.

25 September 2009

Can you smell the creativity?

"Axe Day&Night. One is suitable for general audiences. The other one is not."
A message send after 9 pm reveals the missing parts, not sutable for the general audiences

"Axe Day&Night. One is suitable for general audiences. The other one is not."
A poster modified with a light panel shows the unsutable for the general audiences parts during the night

"Rexona Women Naturals"

"Protection + Incredible Fragrances. New Rexona Women Fragrance Collection"
Outdoor advertising, inviting women attracted to the fragrance expelled by the poster to remove a sample and keep it - slips of paper replaced weekly

Smelling the creativity 10x to Lowe Ginkgo, Uruguay

14 September 2009

Alla grande

estate 2009
(7082 chilometri, 5 tipi di trasporto, 25 citta’, 50 sigthseeings, 3 mari, 8 spiaggi, 3 alberghi, 8 case in 2 paesi...)

una amica migliore e un muratore fiorentino,
un cappo africano e un pagliaccio catalano,
una coppia strana e uno di 21 anni,
un bulgaro falso, due amiche nuove e le tre cameriere...

una casa bellissima nella Toscana, poi un bar col caffe piu’ buono,
un appartamento dello zio, un bagno nella piscina dei nonni,
due case della famiglia bravissima con i pranzi della Madonna,
tre letti bianchi con tre stanchi che dormono nel buio…

countless espressini freddi con pasticciotti non-obama,
un Diablo giallo con tre tricks gia’ imparati,
un mosaico grande e bello,
cento “non-uomini”, ascoltati “senza stress”,
tante persone conoscute, qualcuni di loro un po’ strani o pazzi...

tre piatti di cozze, lu sule, lu mare, lu ientu,
un fuoco sulla spiaggia, poi vodka e rum a maglietta,
e una chitarra con due picchiati…
la spiaggia, la tenda, la doccia non fatta da sola, le lacrime sempre salate…
…e una principessa che stava a papa

11 September 2009

Guarda intorno a te...

Per te, che stai pensando, che sei da solo...Per te, che stai pensando, che non troverai nessuno...Guarda intorno a te, perche' li ci sto io:)

BTK + Vivatel = VIVACOM или как да откраднеш корпоративна идентичност

Вчера БТК и Вивател представиха новата корпоративна идентичност на VIVACOM - резултатът от сливането на двете компании. Някой да открива прилики със създадената през 2004 италианска агенция за интерактивен маркетинг?!


02 August 2009

Facile in teoria

Parole facile da realizzare in teoria e difficile in prattica...Come mai?
"I just wanna make love to you..."

02 July 2009

Paranoia of a drowsy mind

Sarah was waiting for her clients at the recording-studio. It’s a well-known fact that rock-stars tend to be bizarre and always arrive late, but half an hour was too much. Anyway, it was still worth it. Working as a manager of a world-wide famous band at the age of 24 was a tremendous success itself, so Sarah was more than content. And after the long working day, there was positively going to be one of those mind-blowing parties that only that type of stars are capable of organizing. And she was their manager, never thought she would be able to say “I personally know the entire band – they’re great guys!” Always made her friends go green with envy. Her life seemed to be perfectly organized and everything was going exactly according to her pre-determined plan.
At that very same after-work party she met Monica – the pushy producer of the hottest, reaching this season’s highest ratings reality. One of the many that the TV was puking at the viewers’ face. Beautiful, tanned, skinny, famous people or ready-to-do-everything starlets put on a tropic island and overwhelmed with supposed-to-be funny missions. “You definitely have to come and take part. It’s gonna be fabulous” Normally Sarah would have laughed at her face. She didn’t watch TV and had never liked this type of programs. And obviously wasn’t the stereotype hotty, seeking desperately her 15 minutes prime-time fame.
But on that particular night, for the Long-islands she had been cheerfully swallowing or for that typical curiosity of her, Sarah said yes. She felt she needed some change. And she knew exactly where to get it from. After all, life was much more, she thought.
Next week everything was set and ready to go. Sarah arrived at the production set. She had to meet the others and shoot her arrival scene.
Not surprisingly she won her first mission – after all she had always succeeded in everything she had been doing. Sometimes she even thought that probably she was getting from life what needed and wanted way too easy.
At the celebration of her victory, Sarah felt more than satisfied from the experience she was gaining. “I love my life. Today I take part in a reality, but who knows what expects me in a few days. I think that’s something we should definitely drink to! Cheers, guys!”
After turning a few shots with their bottoms up, Sarah took a wrong left on her way to the apartment she was staying in. There she bumped into a woman from the production cast.

Woman: “Did you lose your way, darling? You should turn back and take a right. But you know what - you didn’t get your award for winning the competition today!”
Sarah: “Award? What award?”
Woman: “Well, honey, you know that by winning you should get an award, right? Yours is to get pregnant. Only if you want it, of course. What would you say?”

Sarah was confused. Pregnant? But how? By whom? And why would she want to get pregnant. Her plan wasn’t involving children for at least other five years. Men, for sure, but no commitment. It was too much, she would normally say. But then she felt it again. That seductive need to try the new and unexplored. She could almost feel the baby, already growing inside of her. And after all it was an award – not something she could easily turn back.
The woman took her to this strange place backstage. Felt more like a lab. An older man in a white overall greeted them. “We have to prepare you for the artificial insemination.” He took them to a little pool, looking a lot like a toilet seat, and threw inside a bucket of a transparent liquid. The liquid started spinning, transforming itself into a ticker white substance. “Don’t worry, we are not going to put everything into you, it’s gonna shrink to a more adequate amount”, he explained. “Look, it’s happening, pay close attention”. She bended to take a closer look at the liquid as from their excitement something magical was supposed to be happening. The liquid started bumping up, slowly transforming itself into a strange longish balloon. One “pop” and a lot of little growths appeared. “I’ve always thought they’re not to be seen with an unarmed eye”, Sarah was amused. This was definitely some interesting new experience.
They placed the balloon on a table at the lab and it transformed into a strange chain.

Man: “It’s the DNA to be inserted into you to make the baby”
Sarah: “But here it seems that the chain is broken. Are you sure everything is ok?”
Man: “Well, nowadays we test everything. This one is a little older, though, so we cannot be absolutely sure. We only get to hope that everything is going to be fine”.

Sarah was smoking her cigarette and looking at the broken DNA chain. Is it worth it? Where’s the line between experiencing the unexplored and making a mistake? Doesn’t the first one often inevitably include the second one? And how far are we ready to go in order to feel something new? When to stop before it’s too late? If too late even exists…

A door bell rang. “Did I wake you up? Sorry, love. Go get dressed, cause we need to go to the library…”

17 June 2009

Arrivera', arrivera', tutto arrivera'*

Тя я чакаше всеки ден, всеки час. Търсеше я по пътя към магазина, на работния семинар, във фитнеса, в киното, в клубовете. Съчиняваше сценарии. Холивудски приказки за онази голяма, незабравима, разтърсваща любов, която е отредена за всеки и очаква всеки зад ъгъла. Онзи ъгъл, който не е отбелязан в нито един туристически гид или бюлетин за културни забележителности.

“Спокойно, ще я откриеш! Ще те застигне в момента, в който най-малко я очакваш”. Тя не разбираше – как неочаквано ще я застигне нещо, по което копнее толкова силно. Как знаят, че ще е способна отново усети. Сама не можеше да си спомни какво беше това да обича. Да се чувства щастлива само поради факта, че го има. От сутрин до вечер. Без условности, без кавги, без изисквания, без очаквания.

Любовта не я застигна изненадващо, не я удари като гръм от ясно небе, не се прояви като вихър от пеперуди. Не и този път. Не и като в холивудски сценарий. Любовта се промъкна – тихо и потайно. Плъзна се бавно и безшумно от него, премина цялото разстояние до нея, бавно я причака и се вмъкна в нея като невидимо дихание. Тя дори не я усети. Просто се засмя.

Разбра, когато започна да боли при мисълта, че него го няма. Знаеше със сигурност, когато вечер той лягаше до нея и я държеше плътно в прегръдките си. Дишането им се превръщаше в дишане на един. Или по точно една – тя, която спеше спокойно при мисълта, че той е до нея – дори само в сънищата и мечтите й. За момента. Другото щеше да дойде в бъдеще. Така става във филмите, в приказките, в песните, в историите на другите. Те й бяха гарантирали, бяха й обещали.

Но бяха пропуснали момента с болката. С недоволството от онази голяма, незабравима, разтърсваща, несподелена любов. Никой не я беше предупредил, че любовта за нея няма да означава нищо за него. Принцът винаги обича принцесата. Винаги се събират въпреки всички перипетии. Не и в нейната приказка. Нейният принц е отреден за друга принцеса.

Те ще кажат, че това не е истинска любов. Тя просто трябва да се изправи и да изтупа от себе си праха на тази измамна, промъкнала се потайно, нeзашеметяваща любов. Да забрави болката, усмивката му и факта, че той е означавал за нея нещо за първи път от толкова време. Само така ще се приближи по-близо до своя ъгъл, зад който, според всички поверия, любовта винаги е споделена...Хайде момиче, отивай да бъдеш зашеметена. Толкова е лесно... Щом всички казват така.

*A Pau:) Grazie per tutto, amore:-*

08 June 2009


Yoga for a healthier internet connection - Expert level

Suitable for advanced desperate Erasmus students on the search of internet in Reggio Emilia, Italy.

Level's description: expert yoga exercises for a load of video-streaming content, youtube, e-mail attachments.

Instructions: select the content you would like to visualize, take the pose shown, hold until the site is completely loaded. Perform the same steps for the next site. Start with 3 sites a day, gradually increasing the number up to 10. Remember to synchronize your breathing with the internet connection speed.

N.B. To be performed only after a warm-up and at own responsibility.

1. Pose "Lord of the Youtube":

2. Pose "God, please let me send this f*cking attachement":

Persistency is the key to the success! Keep walking! Ommm

*Powered by members of the royal family;) 10x

07 June 2009

Building bridges

There's a big, a big calm ocean
With me and you, two islands in an endless sea
When I saw you into the blue, I sensed the urge to cut the distance
I started building a big strong bridge to get to you, so I could really know you
Apparently u didn’t feel like building bridges, instead you left me fall into the deep
I had to swim to get myself closer, I knew it would have been so hard, but couldn’t quit
I gave my best, I never stopped and out of breath, but deeply thrilled, I managed to arrive
But only then I was to realize that all I had, I’d left behind, I had to turn right back to my land
From that day on, you’d make me swim it, swim back and forth this way between us…………
Consistently demanding more, you’d never leave your own safe island, as I kept doing
The time passed by, I’ve realized, I have to stop or I will drown – why shall I risk it
I feel exhausted from the swimming, there’s only one thing left for me to do
I’m turning back to my own land, allowed to be the person I once knew
I say goodbye, I won’t return, cause only then I shall feel free
But I am calm as now I know that building bridges
Is something to be done by you and me

03 June 2009

Yoga for a healthier internet connection - Advanced level

Suitable for advanced desperate Erasmus students on the search of internet in Reggio Emilia, Italy.

Level's description: advanced yoga exercises for a load of flash sites, photo-galleries, social network sites.

Instructions: select the content you would like to visualize, take the pose shown, hold until the site is completely loaded. Perform the same steps for the next site. Start with 3 sites a day, gradually increasing the number up to 10. Remember to synchronize your breathing with the internet connection speed.

N.B. To be performed only after a warm-up and at own responsibility.

1. Pose "I can make it - just 5 more minutes for the 5KB remaining":

2. Pose "I wanna see what my friends are doing on FB":

Persistancy is the key to the success! Keep walking! Ommm...

02 June 2009

Inner peace

Society’s opinion traditionally has a bigger impact on people than their own feeling of inner peace. It’s easy to get lost in the labyrinth of desires vs. obligations, the own feelings vs. the expectations of the people around. It’s not easy getting out. It’s not possible to get out at once and for all. The struggle for others’ approval never ends. But from time to time it’s not a bad idea to trust ourselves and turn to the proper concepts of what’s good and what’s bad.

It’s not worth winning the respect of the disrespectful. Especially not at the price of the own wellbeing. As there’s always going to be negative thinking, contempt, disapproval. What counts is who it comes from. The important people will never do it, the people who do it will never be important.

At the end of the day, acting with dignity means acting, according to your own ideas and values.
And at the end of the day this is the only way to get some peaceful sleep.

To Adi, which I love with all my heart. Sleep peacefully, baby:-*

01 June 2009

Find the 9 differences...?!

"What a good thing Adam had - when he said a good thing, he knew nobody had said it before"
Mark Twain

Yoga for a healthier internet connection - Beginner's level

Suitable for all desparate Erasmus students on the search of internet in Reggio Emilia, Italy.

Level's description:
basic yoga exercises for a load of light html sites, news portals, search machines.

Instructions: select the site you would like to visit, take the pose shown, hold until the site is completely loaded. Perform the same steps for the next site. Start with 3 sites a day, gradually increasing the number up to 10. Remember to synchronize your breathing with the internet connection speed.

N.B. To be performed only after a warm-up and at own responsibility.

1. Pose "Only way to check your e-mail":

2. Pose "Unique possibility to get informed about what's happening outside of Reggio":

Persistancy is the key to the success! Keep walking! Ommm...

Shall you ever feel guilty...